publicity

Publicity is a public message whose purpose is to let people know about something, like a concert or a new product.

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  • Pronunciation: / pʌb'lɪsəti/
  • English description: a message issued in behalf of some product or cause or idea or person or institution
  • Synonyms: promotion
  • Chinese Translation: 宣传(xuan1 chuan2)
  • Spanish Translation: la publicidad
  • ORIGIN: If you go around town putting up posters that advertise a community production of "Annie," you are helping with the play's publicity. In the business world, it's common to hear the terms "publicity campaign" and "publicity stunt." Originally, the word publicity was used to mean "condition of being public," and it wasn't until 1826 that it took on a marketing or advertising meaning.

EXAMPLE SENTENCE:

  • Analysts say the publicity is all part of a carefully planned media strategy.
  • But the prizes are especially important for emerging and lesser-known writers, not just because of the large payout, but the publicity it assures them.

*New word description, story and part of "EXAMPLE SENTENCE" are cited in Vocabulary


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